The Team

Shania, Founder

Fred ThiébaudThree decades into her storied career as the “top-selling female country artist of all-time,” Shania Twain confidently embraces the moment on her triumphant fifth full-length and first album since 2002, the aptly titled Shania NOW. Assuming the role of sole songwriter for the first time and overseeing production as a co-producer on all 16 tracks, this is the woman the world knows and loves at her brightest, boldest, and best. This is the singer who rose from poverty in Ontario, Canada to winning five GRAMMY Awards, selling 90 million albums worldwide, earning the title “Queen of Country Pop,” penning the best-selling memoir From This Moment, and achieving an unprecedented three Diamond-certified albums—1995’s 12x-platinum The Woman In Me, 1997’s 20x-platinum Come On Over (the best-selling studio album in Soundscan history by a female artist in any genre), and 2002’s 11x-platinum Up. This is the powerhouse voice behind “You’re Still The One,” “From This Moment On,” “That Don’t Impress Me Much,” “Honey, I’m Home,” “Man! I Feel Like A Woman!”, and “Come On Over,” to name a few. This is the fighter who returned from a quietly debilitating eight-year bout with Lyme Disease to headline a show-stopping two-year Las Vegas residency in 2012, launch 2015’s comeback “Rock This Country” tour, and receive a 2016 Billboard Women in Music “Icon Award.” Led by the declaratory first single “Life’s About to Get Good,” this is Shania NOW.


Fred, CEO

Fred ThiébaudFred Thiébaud is a Swiss independent Businessman. With a degree in economics from the School of Economics and Business Administration in Geneva Switzerland, he has had an extensive international career as project leader in many major restructuring and investment for growth projects in South and Central America, Asia, Oceania, Africa and Europe before joining Nestlé Nespresso International where he headed the operations for the company in Middle East, North Africa, Australia, New Zealand and Pacific Islands until 2010. Fred has now his own consultancy company and is active in different business and entertainment projects.

In 2011 Fred has volunteered to manage his wife's Shania Kids Can Foundation with an ambitious objective to rapidly expand the program and with the generous support of donors and volunteers, help more and more kids in the near future.


Sandy, Managing Director

SandySandy MacNevin has an extensive pedigree of 25 years in the entertainment industry in various senior executive positions working with well-known Fortune 1000 brands in North America. Her tenure at Humber College in the Sales & Marketing program coupled with a significant background in promotion, publicity, sponsorship, team building and event management allow her to analyze high level business opportunities from a 360 degree integrated perspective and find value for both the brands she works with and the successful corporate partnerships she has developed for those brands.

Sandy’s experience in executive level business development has benefited corporations in significant financial and fiscal growth. Her skill in building out the highly effective backend business support infrastructures needed to support aggressive growth, and her business and people management talents have grown brands to the point of successful sale & acquisition.

Philanthropy is a core belief in how Sandy lives her life and has volunteered with various charitable programs, notably Variety – The Children’s Charity, the Sunnyview School a congregated special education setting for students with high physical and health issues as well as the Bloorview Children’s Hospital, Toronto’s Hospital for Sick Children and Driftwood Community Centre working with children with physical and emotional challenges just to name a few. Her passion for giving back is a way of life for Sandy and her empathy for those in need, coupled with her passion for business development and partnership programming make her a powerhouse addition to the Shania Kids Can executive team.